Paris- 4th July 2022- Envirium Life Sciences compliments the Malagasy government's commitment to invest in the vanilla supply chain and to control the respect of local regulations. They send strong signals to the market with the aim to professionalise the sector, make the market of natural vanilla beans growing while securing the farmers with a decent revenue.

Both the Malagasy Minister of Industry and Commerce and the Minister of Finance made it very clear that they are determined to restore the respect of laws and regulations as several players have infringed the rules last year, both producers and importers. “In Madagascar, change is already underway, states Christian van Osselaer, Co-CEO of Envirium. This is a momentous event for the vanilla sector, as the world's leading country aims to invest in safety and in compliance with standards and laws. For us, it is a hope of quality and security for this marvelous spice, which is essential for our clients. We hope this will be the first step of many initiatives to substantially increase the vanilla market”.

Only industrial player in the world to be active in all three major production areas of Vanilla: Madagascar, Papua New Guinea and East Africa, Envirium life sciences was invited, like most European and American importers and industrials to attend the international meeting organized by the Minister of Finance, Mrs. Rindra Hasimbelo Rabarinirinarison and Mr. Edgard Razafindravahy, Minister of Industry and Commerce of Madagascar and the National Vanilla Council (CNV).

A minimum price of Ar. 75,000/kg for the green vanilla beans (17 EUR, 18 USD) and a minimum export price (FOB) of $ 250/kg for the finished products have been officially confirmed. This price regulations want to ensure a decent income for the farmers and contribute to a more sustainable activity. Consumers, food industries and extraction players, all want a sustainable product and a stable and reliable sourcing. This decision aligns with the group’s values. Envirium is a green industrial holding based in Europe, present in Africa (Democratic Republic of Congo and Madagascar) and Oceania (Papua New Guinea). Our group works at improving livelihoods by creating a fair value chain for all partners, while protecting the environment and its biodiversity. Envirium provides a sustainable and reliable sourcing as well as a full traceability system to its customers, guaranteeing the origins in full transparency.

“Providing a decent and sustainable income to the farmers is key in our business model for all our natural products (vanilla, cocoa, coffee, enzymes, …) elaborates Christian van Osselaer, Co-CEO of Envirium. Setting a fixed buying price enables farmers to live better, to develop their crops and to respect the environment. This is key for us as we are investing massively in the vanilla value chain. Prices have been very volatile over the last few years, this being certainly not in favor of the quality that our customers are looking for. We firmly believe that Madagascar's natural vanilla production could increase from 2,500 tons per year to at least 3,500 within the next five years”.

ENVIRIUM Life Sciences

Envirium Life Sciences is an international group based in Belgium and established on 3 continents through 7 subsidiaries. “Inspired by nature, empowered by people”, ELS aims at helping small farmers to create value from their land. Based on the United Nations’ Sustainable Development Goals, ELS’s business model provides a sustainable, traceable and reliable sourcing as well as high-quality standards in the production of cocoa, chia, coffee beans, enzymes (Democratic Republic of Congo), vanilla (Madagascar and Papua New Guinea), spices and fruits (Madagascar). Almost 30 000 small farmers and their families have already chosen to embrace this sustainable change. See more on https://www.envirium.be

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